top view of business supplies, digital devices and notebook with marketing strategy on workplace

Clare – Digital Marketing Skills Bootcamp

Case Study

Course: Digital Marketing – Skills Bootcamp

What were you doing career wise before the course and what led you to join the course?

“I am self-employed. My IT skills are good, but I lack marketing and digital marketing experience. I saw the course advertised on Facebook and realised it covered a lot of my weak areas.” – Clare

What goals did you have going into the course? (Have you achieved these goals?)

“I’m a very practical person, but not great at producing visual content. Graphic and look and feel aren’t really my thing, but I was determined to try to gain enough experience to be able to produce content myself.” – Clare

What skills have you learnt on the course?

“I have learnt video editing, creating blog posts, using SEO, using WordPress, marketing campaign planning, and using AI to check and help optimise content. Going through the basic marketing principles also helped a lot.” – Clare

What have you enjoyed about this course?

“I really enjoyed learning some basic video editing in Canva and feeling that with more time and practice I will be able to use it to produce multiple content types.” – Clare

How will this course help you with your career goals / ambitions?

“I am definitely more confident in social media content planning and creation. I will be revamping my website and then coming up with a summer-through-to-Christmas campaign plan to increase engagement on social media and sticking to it.” – Clare

Would you recommend this course to others?

“Adam (the tutor) was knowledgeable in the subject and offered good suggestions throughout the course. This course has definitely given me skills and confidence to push forward with a digital campaign plan for my business and produce professional content to go with it. Thank you.” – Clare