The Level 3 Content Creator apprenticeship is ideal for existing staff to undertake that already perform the role and want a qualification or someone going into that role. The learner must be responsible for delivering high-quality content on time and on a budget that meets the brief. Typically, these learners will be required to create written and audio-visual content to engage with the company’s audience across a variety of platforms and media. As it is a Level 3 qualification there should be a basic knowledge of maths and English to achieve Level 1, if not exempt, and work towards Level 2 where possible.

Knowledge – to learn and gather evidence on
• Budgets, segmenting core audiences, channels/formats and platforms, end-to-end workflow processes, regulatory & legal requirements, data protection, brand awareness, marketing strategies, communication styles, web pages and search engines, effective campaigns and how to evaluate/measure, workplace cultures.
Skills – to develop, demonstrate and evidence
• Meeting briefs, research, branding, presenting and pitching ideas, develop content, use industry standard tools and content management systems, meet deadlines, analyse data, use lessons learned, effective working relationships.
Behaviours – to develop, demonstrate and evidence
• Produce high quality creative content, team focused, maintain positive relationships, take ownership of work, professional and ethical, keep up to date with new technologies and industry best practice, reflect and improve.