Knowledge – to learn and gather evidence on
• Budgets, segmenting core audiences, channels/formats and platforms, end-to-end workflow processes, regulatory & legal requirements, data protection, brand awareness, marketing strategies, communication styles, web pages and search engines, effective campaigns and how to evaluate/measure, workplace cultures.
Skills – to develop, demonstrate and evidence
• Meeting briefs, research, branding, presenting and pitching ideas, develop content, use industry standard tools and content management systems, meet deadlines, analyse data, use lessons learned, effective working relationships.
Behaviours – to develop, demonstrate and evidence
• Produce high quality creative content, team focused, maintain positive relationships, take ownership of work, professional and ethical, keep up to date with new technologies and industry best practice, reflect and improve.